THE SIX-MONTH PROGRAM · NAIL YOUR VALUE
Nail your value.
Nail the sale.
You have seen where the value leaks. Quick wins lift perceived value, but they do not rebuild the equation underneath it. The program does. We nail your value proposition, then deliver it through every stage of your funnel, from first look to signed deal.
Built on more than 1,000 strategy projects. Fertility to funerals. The pattern is the product.
Fixed time. Fixed cost. An outcome we commit to before we start.
$150k
Banked in two weeks once we rebuilt the value proposition. Collateral sales tripled.
OLSENS FUNERALS
$100M
Their first $100M client, landed 48 hours after the new explainer launched.
3WKS
58%
Uplift in membership on the new value proposition.
AUSTRALIAN COLLEGE OF NURSING
x10
Return to profit, on more than one engagement, on the investment made with us.
ACROSS THE PATTERN
THE PROGRAM
Six months. One proposition the whole company can sell.
The audit names the gap. Closing it is the work. Two days in a room settles the argument, then we build it through everything a buyer touches, from the brand they notice to the proposal they sign.
THE ENGINE · 01 · THE ROOM
Two days in a room. Every argument settled.
Your leadership team, locked in a room for two days. Strategy and creativity fused. Step Change facilitating. Every argument that has been circling your business for years gets settled, in order, on the wall.
INPUTS / WORKSHOP COMPONENTS
- North Star Big Picture. Purpose, ambition, the measures that matter.
- Distinctive brand asset audit
- Customer segmentation review
- Competitive environment review
YOU WALK OUT WITH
The Value Proposition on a Page
The single artefact the whole engine exists to produce. The one argument marketing and sales agree on, settled in the room.
OUTPUTS / STRATEGIC COMPONENTS
- Value statements, in depth
- Audience interrogation, in depth
- Tone of voice and brand archetypes
- Defendable strengths. What you can say today, and claim for the next 18 months.
THE BUILD
Then we deliver it through every stage of your funnel.
Out of the room, the Value Proposition on a Page feeds four builds. Everything a buyer touches, from the brand they notice to the proposal they sign.
OUT OF THE ROOM
The Value Proposition on a Page
The handover from marketing into sales, finally written down. One page. One argument. Every build below is made from it.
02 · BRAND
Brand Universe
Meet the market with the right aesthetics. We distil the distinctive brand assets that lock every communication together, so you are recognisable in three seconds at fifty metres. Style guide refreshed or built. Key touchpoints audited and updated.
Timing: 4 weeks
03 · SALES TOOL
A3 Value Visualiser™
The complete pitch aid, for the room or the screen. Your value proposition built into a sales guide your team can hold and argue from. Recorded as team training, so it never walks out the door.
Timing: Wireframe 2 to 3 weeks · Design 2 to 4
04 · COLLATERAL
The Explainers
Your purpose and value proposition brought to life. Two scripted audio-visual explainers with professional voiceover: the Why, the emotional pitch, and the How, the rational proof. Message outperforms media by a factor of six, so we engineer the message, not the spend.
Timing: Scripting 2 to 3 weeks · Production 3 to 6
05 · CONVERSION
The Conversion System
The new proposition installed across the website pages that decide conversion. Headlines that argue, body that proves. Plus the Proposal Scoping Tool: the ten-dimension framework loaded into an AI agent your team runs forever.
Timing: Website · Proposal Scoping Tool
EVERYTHING YOU NEED TO SELL ON VALUE
The Shape of the Six Months
Working ranges. Timings move with your feedback rounds.
- 01 · THE ROOM The two-day intensive The Value Proposition on a Page, settled.
- 02 · BRAND Brand Universe 4 weeks
- 03 · SALES TOOL A3 Value Visualiser™ Wireframe 2 to 3 weeks · Design 2 to 4
- 04 · COLLATERAL The Explainers Scripting 2 to 3 weeks · Production 3 to 6
- 05 · CONVERSION The Conversion System Live on the pages that decide the sale.
THE INVESTMENT
What is one nailed proposition worth?
Across every deal you quote this year. Here is where the six months pays you back.
Alignment
One argument, told the same way by every person who sells.
Conversion
Sharper assets at the moments that decide the sale.
Lead qualification
A clear proposition filters the wrong leads out earlier.
Margin preservation
Sell on value and you stop discounting to win.
Six months.
From $15,000+ a month.
One point of price is worth eleven points of profit. McKinsey, across 2,400+ companies. So a single deal you no longer discount can cover the lot.
Risk, reversed. Fixed time. Fixed cost. Guaranteed outcome.
Every Defined Scope engagement is locked to a fixed timeline, a fixed price and a result we commit to before we start. You know exactly what you are getting, and what it costs, before you say yes.
THE PROOF
A thousand projects of pattern recognition. Not theory.
Step Change is Australia's most recommended specialist strategy consultancy. Over a decade we have run more than 100 client projects a year.
5.0 ★★★★★ from 138 Google reviews
“Step Change rebuilt our brand story, our website, our explainer, our collateral. Two weeks after launch we did the numbers and we could not believe what we saw.”
“Tight budget, big competitors, a message that was not landing. Step Change reset the strategy and built the assets. Two days after we launched the video, we landed our first $100M client.”
“The value the team delivers is outstanding, and goes so far beyond any other consultant I have worked with.”
1,000+
Successful client projects across a decade and every category that matters.
$1 to $12
One ASX-listed client's share price journey after we rebuilt the value proposition.
3x
Conversion lift on a single first-meeting asset, repeated across multiple categories.
WHY STEP CHANGE
Why most teams pick us and keep coming back.
Diagnosis before strategy.
Strategy before tactics. We will not let you start with a logo refresh when the proposition is broken. Ritson rule. Honoured every time.
The pattern, not the experiment.
A thousand client projects sit underneath the IP. You buy the pattern we have already paid to learn. Fewer false starts. Less rework.
Outsmart, do not outspend.
You are the challenger. The leader has the bigger budget. We build the proposition that beats them at margin, not at media weight.
GET THIS PROGRAM ON YOUR SIDE
This is how you move forward past the audit.
Twenty-five minutes with the Step Change team. We diagnose first. If the fit is right, we walk you through how the six months work, what you get, and when. If you have run the Value Gap Audit, we read your report before the call and bring the one move we would make.
Not sure the program is the right fit?
Start with the Value Gap Workshop: Step Change in your office, working the value equation through with your leadership team. It is the smaller way in, and it is the same conversation.
Ask about the workshop →